If you don’t know too much about fitness center marketing, and you’re a personal trainer who owns their own business then you’ll probably benefit from some of these unconventional tactics I’m about to share.
When it comes down to it, fitness marketing is much more than running an occasional ad to get more clients. It’s a part of your business that you need to be constantly working on until you’re bursting at the seams with clients, and even then marketing is something that you’ll need to keep the momentum that you’ve built up going. If you’re fitness marketing plan is diverse enough, then you’re sure to grow your business faster than you thought possible.
Here are a few things you should be thinking about when coming up with your fitness marketing plan:
1.) Figure out which online and offline tactics will work best for your type of fitness business.
2.) Once you’ve figured out a few offline and online marketing tactics you’d like to try, create a plan to track which ad works and which ones don’t so you can run more of the ones that do. Eventually, you’ll learn the skills you need to decide when a promotion should be retired.
3.) Start implementing marketing into your daily operations to ensure that you’re constantly generating leads.
4.) Learn the difference between a powerhouse and standard promotion and when to use them to get more potential clients coming through your door.
Diversify Your Marketing Approach
In order to grow your fitness business and make it successful, you have to diversify your marketing approach to include offline as well as online marketing strategies. Having more than one outlet to get the word out about your business is the best way to make sure that you have new leads when you need them.
If you’re a computer whiz, then you’d probably focus more on online tactics like running Facebook ads, SEO (or search optimization) for your website, email marketing, creating Youtube videos and getting them to rank on Google or Bing. There are all sorts of different online marketing methods that you can use, so figure out what you’re naturally good at and start there.
Are you on Facebook constantly? That’s great, you’re already familiar with how it operates. Create a profile for your business and start running ads (there’s a lot of great info on how to do this if you do a quick internet search if you’ve never ran an ad before). Post before and after pictures of the clients you have helped to prove that you know your stuff. Share interesting health and fitness articles for people to like and share. Take candid photos of your clients while they’re working out (with their permission of course) to show how fun and challenge it is to be working out with you. Prove to the community through Facebook that you’re the best, and you’ll find people seeking you out for help.
Are you comfortable on camera? Awesome! Put your skills to good use by creating quick health, fitness, and nutrition videos. Videos are huge right now, and they really help to give you and your business more exposure. People like to do business with people that they know, that they like, and that they trust so put your best face forward and show the locals in your community that you’re an expert in fitness.
If you’re a big people person, then going out and starting strategic relationships with local business owners might be your best bet for your offline personal trainer marketing approach. This is a great way to make a name for yourself in the community, but the big thing to remember is to come with a giving hand. Try walking into a local business that’s closely related to your fitness business, think of hair salons and spas, nail places, healthy restaurants, and cosmetic dentist offices and let them know that you own a local fitness business and that you think your customers would probably be interested in their services. See if they have any coupons or fliers that you can use to distribute at your gym or boot camp.
Then, hit them up again in a week or two to let them know that they were a big hit. If you approach these businesses with the intentions of helping them, then they’ll be much more likely to refer your business to their customers. Heck, you can even offer the staff a free session with you to see if they like it.
These are just a few things to get you started on the right track with your fitness marketing. So, try them out and good luck!